How Google Panda & Penguin are affecting the SEO Industry?

SEO industry is still recovering from the onslaught of Google. Google has done it in the name of Panda and its purpose, as far as the claims of the company is concerned, is to weed out shallow content from the web for once and all. Now before we drill down the topic a little bit more, we need to have a clear idea of what is shallow or thin content. Basically thin content is not a copy-and-paste version of another content published elsewhere.

Thin content, as the definition goes, refers to those articles which are basically regurgitation of another article in different words. This is somewhat tricky for most of the bloggers. How do you know your content is not thin? Copyscape is there to ensure that an article is not copied from anywhere but there is no such thing exist, at least in this planet, to tell whether the content is thin or not. Realization will dawn upon you that your blog houses thin content only when you see a steady decline in the volume of traffic from Google. So, tough time is ahead for bloggers and webmasters alike.

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The Furios Panda

Since there is no clear cut definition of what is thin content and what is quality content, confusion is everywhere. Even Google has not given any guidelines on this and has been seen avoiding the question like plague. This is really something we rarely expect from Google.

Monetizers are Hit Hard

Bloggers who were blogging for monetizing have been hit very hard. Some have lost the rankings of their blogs significantly whereas some blogs have gone almost invisible in search engines. Some SEO experts are of the opinions that blogs that house more than two blocks of Adwords ads were worse affected in this mayhem. Though Google AdSense Blog dictates bloggers to add ads to the extreme, Google’s latest algorithm update goes against this view. There is a clear disparity between two segments but Google as it appears from the latest series of posts where term the update as ‘Great’ is not interested in addressing this disparity. So, to put it down in simple English, if you have some blogs and if you are overdoing adds, you should be prepared to get slapped by Google panda. The bottom-line is simple. You need to improve user-experience and for that purpose, you need to reduce number of ads. Pop up ads are now being treated as a sacrilegious offence.

Panda has definitely made people paranoid. People have gone a bit stringent while publishing content of others and this is where problem creeps in. From now on, bloggers need to be a bit careful before publishing content written by others. Though not many people are talking about this, some strongly believe that adding keywords forcefully is now being treated as spam and dramatic fall in ranking can be seen in such cases. So, bloggers need to get used to the idea of writing without keywords in the body content in coming days.

Bloggers who were writing primarily for search engines and not for users have been targeted by Google. So, if you do not want to get crushed under the weight of Google Panda, you need to write only for the visitors. Try to make the blog more interactive by adding images and relevant videos. It is time consuming, but if you want to keep your blog insulated from Panda onslaught, you need to invest a little bit more time and effort.

So, what are your views about the funky panda..huh? – Sucks much, right?


Article by Charles

My name is Charles and I made this blog to inform people about the latest news and trends in the world of Twitter and Technology (basically) - click to read more about me.

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